Mens Sana in Corpore Sano !!
Running Shoes!! The question while choosing the title was what else, if not Running Shoes. An initiative which started off with, well not exactly fitness freaks, but health conscious people coming together to participate in the Standard Chartered Mumbai Marathon 2010, can not have an apt title then Running Shoes.
The purpose of starting Running Shoes was to give a platform to like minded people to achieve fitness, have some fun and at the same time help in improving the society we are so proud off.
Vision
We want to make Running Shoes a name synonymous with Fitness and giving back to the Society.
Mission
Spread Running Shoes as a movement wherein people or group of people from all walks of life come and achieve the target of not only their fitness but also help in improving the health of the society they are part of. Fitness with purpose is our motto.
Background
It is a concept of health with a purpose. In this age of sedentary life style things like diabetes, heart ailments, hyper tension are becoming common for people even in mid thirties. We want to start a small step in a movement that shall spread the fitness mantra to the people around us.
As a first step, we shall be using the platform of Mumbai marathon to launch this initiative. Why Mumbai Marathon is question likely to be asked. Over the years Mumbai Marathon has given a kind of launch pad for this mantra of fitness/health with purpose among the citizens of this city. We shall use this platform to start our initiative and take our first step towards our vision. We want to take this concept and reach out to people close to this group initially and to a wider audience. We at running shoes would not like to be restricted to one purpose but to a cause which we feel would help this society at any small way. In the long run we would like to help causes that can be self-sustainable. We would like to provide the stimuli in terms of effort and finance to organizations/NGO to make them self-sustainable over a period of time.
The group will choose there charity of choice and help them achieve their target. Like this year we have chosen to give BECC the push to fast track endeavors. The idea would be to choose charity which have the right attitude and approach, but are lacking on funds or efforts.
We want to build a portfolio of projects covering not only upliftment of the bottom of the pyramid, but also causes related to environmental issues as well as marginalized & neglected sections of the society.
We have lot of ideas to make this world a better place to live. But to convert these ideas into reality we would need lot of help from all of you.
